Storytelling and critical messaging were essential components of a campaign to increase the visibility and enhance the image of Barton. The College implemented a targeted marketing effort and launched the Where Bold Thinkers Form Bold Leaders campaign on a variety of platforms, including print, broadcast, outdoor, web, and social media.
- Ranked 10th Best Regional Colleges (South), U.S. News & World Report
- Ranked 4th Best Innovative Regional Colleges (South), U.S. News & World Report
- Ranked 9th, Best Undergraduate Teaching Regional College (South), U.S. News & World Report
- Ranked 19th, Social Mobility Regional Colleges (South), U.S. News & World Report
- 126.7% increase in news releases written to tell the Barton Story
- 970,000 Annual Web Traffic/Pageviews on the College’s Barton.edu
- 26,000 Online viewers nationwide and 18,000 listeners through Big Dawg’s 98.5 during the first airing and streaming of Barton Football
- 77% increase in web engagement
- 25% increased in social media engagement
BartonBold Impact Report 